Privacy Policy
Last Updated: January 2026
Blue Penguin Designs ("we," "us," "our," or "Company") operates bluepenguindesigns.co.uk (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Website includes:
- Personal Data: Name, email address, and other contact information you voluntarily provide when contacting us or subscribing to our newsletter.
- Technical Data: IP address, browser type, operating system, and device identifiers.
- Usage Data: Pages visited, time spent on pages, referral sources, and interaction with content.
- Cookies: Persistent and session-based cookies as described in our Cookie Policy below.
How We Use Information
We use the information we collect for the following purposes:
- Conducting analytics to understand user behaviour and improve Website functionality.
- Tracking affiliate commissions and performance metrics from casino and gambling operator partners.
- Improving site content, design, and user experience.
- Sending newsletters, promotional materials, and updates (with your consent).
- Responding to enquiries and providing customer support.
- Complying with legal and regulatory obligations.
Cookie Policy
Our Website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Necessary for Website functionality and security.
- Analytics Cookies: Track user behaviour to help us improve our Website.
- Affiliate Tracking Cookies: Used to monitor and attribute affiliate referrals and commissions.
- Marketing Cookies: Enable targeted advertising and retargeting campaigns.
Cookie Opt-Out: You can disable cookies through your browser settings. Note that disabling cookies may affect Website functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our Website contains links to third-party casino operators, gambling platforms, and affiliate partners. We are not responsible for the privacy practices or content of external websites. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in transactions.
Any information you share with third-party operators is governed by their respective privacy policies, not this policy.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: Limit how we use your data.
- Right to Data Portability: Receive your data in a portable format.
- Right to Object: Opt-out of marketing communications and certain processing activities.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.
If you are a resident of the United States, you may have rights under the California Consumer Privacy Act (CCPA) or similar state legislation. Contact us for details.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Analytics data is typically retained for up to 26 months. Affiliate tracking data is retained for up to 90 days. You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: [email protected]
Website: bluepenguindesigns.co.uk
We will respond to all enquiries within 30 days or as required by applicable law.