Privacy Policy

Last Updated: 2026

Blue Penguin Designs ("we," "us," "our," or "Company") operates bluepenguindesigns.co.uk ("Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website dedicated to Mecca Bingo affiliate content and recommendations.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

1. Information We Collect

We collect information in the following ways:

• Personal Information: When you voluntarily provide it (e.g., name, email address) through contact forms or newsletter sign-ups.
• IP Address: Automatically collected when you access our Site to identify your location and prevent abuse.
• Cookies: Small data files stored on your device to remember preferences and track your activity across sessions.
• Usage Data: Information about how you interact with our Site, including pages visited, time spent, clicks, and referral sources.
• Device Information: Browser type, operating system, and device identifiers.

2. How We Use Information

We use collected information for the following purposes:

• Analytics: Understanding Site traffic, user behaviour, and performance metrics via third-party analytics services.
• Affiliate Tracking: Monitoring clicks and referrals to casino and bingo partners to process affiliate commissions accurately.
• Site Improvement: Enhancing content, functionality, and user experience based on user preferences and feedback.
• Marketing: Sending promotional emails and updates (only with your consent).
• Security: Detecting fraud, preventing abuse, and protecting against malicious activity.
• Legal Compliance: Fulfilling legal obligations and responding to lawful requests.

3. Cookie Policy

Our Site uses the following types of cookies:

• Essential Cookies: Necessary for Site functionality (authentication, security).
• Analytics Cookies: Track user behaviour to improve Site performance (Google Analytics, similar services).
• Affiliate/Tracking Cookies: Monitor clicks and conversions for our casino and bingo partners.
• Marketing Cookies: Deliver personalised content and retargeting advertisements.

Opt-Out Options: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect Site functionality. You can also opt out of Google Analytics tracking via the Google Analytics Opt-Out Browser Add-on.

4. Third-Party Links

Our Site contains links to external websites, including casino and bingo operators (such as Mecca Bingo), and other affiliate partners. We are not responsible for the privacy practices of these third-party websites. We encourage you to review their privacy policies before providing personal information or engaging with their services. Third-party sites operate independently of bluepenguindesigns.co.uk, and we do not control their content or privacy standards.

5. Your Rights

Under UK and EU data protection law (UK GDPR), you have the following rights:

• Right of Access: Request a copy of personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data ("right to be forgotten"), subject to legal exceptions.
• Right to Restrict Processing: Request limitation of how we use your data.
• Right to Data Portability: Receive your data in a structured, machine-readable format.
• Right to Object: Object to processing for marketing, analytics, or profiling purposes.
• Right to Withdraw Consent: Withdraw consent at any time for optional processing activities.

To exercise these rights, contact us using the details provided in the Contact Us section below.

6. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

• Account Information: Retained while your account is active and for 3 years after closure, unless legal obligations require otherwise.
• Cookies: Retained according to their purpose (typically 12 months for analytics; essential cookies persist during your session).
• Email Communications: Retained for 2 years after the last interaction or until you unsubscribe.
• Affiliate Data: Retained for 7 years to comply with tax and affiliate programme requirements.

7. Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your data, please contact us:

Email: [email protected]
Website: bluepenguindesigns.co.uk
Jurisdiction: United Kingdom

We aim to respond to all data requests within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection: www.ico.org.uk.

This Privacy Policy may be updated periodically. We will notify you of significant changes by posting an updated version on this Site with a revised "Last Updated" date.